Foxi App - Campaign assets
Foxi App - Campaign assets
Foxi App - Campaign assets
About the project
Foxi App is an early-childhood education product by FoxEducation, an edtech startup from Vienna focused on supporting communication between kindergartens, teachers, and parents. When I joined the team as a Graphic and UI Designer, the product was still shaping its market presence and needed a recognizable, playful visual language to introduce the app to educators and caregivers across the DACH region.
I created the initial look and feel of the promotional assets for Foxi - including:
digital ads (META, Pinterest)
social media graphics (Instagram / LinkedIn)
and print materials for fairs and conferences (brochures (digital and print), roll-ups, posters, and other marketing collateral)
The aesthetic direction centered on a child-friendly, positive tone: soft clay-like elements, bright colors, approachable iconography, and imagery featuring young children. Copywriting in both German and English supported the product’s DACH-focused communication strategy.
Beyond static assets, I also produced short promotional videos. These motion pieces were intentionally simple, slow-paced, and playful - reflecting how a child might engage with information, while still clearly communicating the product benefits to adults.
BUSINESS
Ad design / Print design
YEAR
2022
About the project
Foxi App is an early-childhood education product by FoxEducation, an edtech startup from Vienna focused on supporting communication between kindergartens, teachers, and parents. When I joined the team as a Graphic and UI Designer, the product was still shaping its market presence and needed a recognizable, playful visual language to introduce the app to educators and caregivers across the DACH region.
I created the initial look and feel of the promotional assets for Foxi - including:
digital ads (META, Pinterest)
social media graphics (Instagram / LinkedIn)
and print materials for fairs and conferences (brochures (digital and print), roll-ups, posters, and other marketing collateral)
The aesthetic direction centered on a child-friendly, positive tone: soft clay-like elements, bright colors, approachable iconography, and imagery featuring young children. Copywriting in both German and English supported the product’s DACH-focused communication strategy.
Beyond static assets, I also produced short promotional videos. These motion pieces were intentionally simple, slow-paced, and playful - reflecting how a child might engage with information, while still clearly communicating the product benefits to adults.
BUSINESS
Ad design / Print design
YEAR
2022
Project outcomes
The cohesive, playful visual system helped introduce Foxi App to teachers and parents in a clear, appealing, and emotionally resonant way. The campaign increased awareness of both the app and the broader FoxEducation portfolio, improving visibility at fairs and across digital channels.
Feedback from educators and parents was highly positive, validating the approachable tone, clarity of communication, and engaging creative direction.
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Interested in working with me?
I design human-centered brands and digital experiences, bridging strategy and execution with a hands-on approach.
Interested in working with me?
I design human-centered brands and digital experiences, bridging strategy and execution with a hands-on approach.
Interested in working with me?
I design human-centered brands and digital experiences, bridging strategy and execution with a hands-on approach.