Noiram Café is a small, family-owned French coffee roastery rooted in fairness, transparency, and deep respect for the environment. The founder sources beans directly from farmers, roasts them herself, and is uncompromising when it comes to sustainability.

I originally designed the brand identity in 2020, and revisited it in 2025 with a refresh focused entirely on real-world constraints. The key requirement was clear: all packaging had to be truly recyclable - not “eco-looking,” but genuinely low-impact. That meant working with biodegradable Biotre bags, no full-print packaging, and implementing stickers as labels (that can be easily removed).

Instead of fighting the limitation, I embraced it. I designed small, eco-paper label templates that could be applied on the bags. Earthy, simple tones and hand-drawn illustrations were the key of this band identity.

Each label functions as a modular system, easy to print independently and reuse across different origins, while maintaining a consistent and recognizable brand language.

Beyond packaging, I delivered a complete brand ecosystem including:

• CI manual

• Logo design

• Illustration system

• Packaging & label templates

• Stickers, vouchers, business card

• Stamp card

• Product photography

• Social media visuals