Bots & People is an edtech company helping professionals learn and apply automation and AI skills. When I joined as Lead Designer, the brand’s visual identity no longer reflected its maturity - it was inconsistent, playful in the wrong places, and lacked clarity and readability.

I led a full brand refresh to modernize and simplify the visual system. I redefined the color palette and typography, replacing handwritten fonts with cleaner, more accessible typefaces. I created a cohesive design style, ensuring consistent application across digital and motion assets (Lottie).

After rebuilding the foundation, I designed and implemented the new Bots & People website in Webflow - handling research, UX/UI design, copywriting, and visual direction. The first landing page was implemented with the help of LaSopa Agency to ensure timely delivery (1:1 from my design), and I independently implemented the remaining pages.

The result was a brand and website that communicate clearly, load faster, and reflect Bots & People’s identity as a forward-thinking, professional edtech brand - improving readability, user experience, and overall trust.